Every business wants to gain more recognition these days, but it is harder than ever thanks to increasing competition and consumers’ narrowing attention spans. So how is a business supposed to separate themselves from the rest of the pack? Using coffee cup sleeves for marketing can be a top-notch idea, but only if you know how to use this strategy to your advantage. Below you can find some tips and hints for utilising this marketing tool in the best way possible.
Create a Branding Budget
One of your first steps (if you haven’t already done it) is to determine how much you’re willing to spend on a branding strategy. Be sure to take into account all of the finances that your business is dealing with, such as payroll and accounts, front-of-sales, and so on. The branding budget should be a decent chunk, but it also shouldn’t weigh you down and hinder other departments in your enterprise. Once the budget is cleared away, you will know exactly what your maximum price is for those coffee sleeves.
Develop Your Design
Next comes the best part of all - figuring out the design. Coffee cup sleeves for marketing need to be clear and concise, but they also need to include enough personality to accurately portray your business and what it stands for. All of these things are very easy to talk about, but harder to actually implement, which is why your marketing team should definitely take the reins on this task. If your budget allows, you might want to go for full-colour sleeves with a palette that matches the attitude of your business. Determine what would be best: a streamlined, minimalist look or something more playful and elaborate. Take your time and try lots of initial options to talk over with the entire team.
Distribute and Display
When the coffee cup sleeves are all set to go and you have ordered enough to give out to a variety of consumers, then you are ready to distribute and display! You should tote these sleeves along with you wherever you go, be it a company networking event, job fair, or corporate gathering. You never know when a business opportunity will present itself! Give these sleeves out to consumers and have your employees show them off in their day-to-day activities.The great thing about these coffee sleeves is that they are portable, they’re easy to use, and they stay with the customer even after you leave.