This is a post which I have been a little apprehensive about posting, I'm not quite sure why but I just didn't want to come across like I am bragging because I most definitely am not. If I had £1 every time someone asked me how I make money from my blog I would be rich by now, but that's the question I get asked at least once a day! I have been reading income reports ever since I stumbled across them on Pinterest one day and find them really interesting myself and have also had a few bloggers say they'd love for me to share mine so that is what I am doing today. Many people may be wondering why I would want to publicly share my income online but when I first started blogging I had no idea about making money online so I'd like to share my story and help motivate others to increase their income or start earning from their blogs.
This month has probably been one of my highest earners and I most definitely haven't been earning £2000 a month for the past three years! When I first started blogging back in 2012 I had no idea you could even earn money from blogging until I landed my first ever sponsored post in my inbox around 6 months after I started blogging. "You want to pay me how much to write a post promoting your client's brand?" was my initial thought! Then I had to check that it was legit and people actually did this and it wasn't someone trying to scam me out of £80. No, this was real! I was being paid to write a blog post for £80 which would take me an hour or so to write and make more than I would in a day working my normal job!
Don't get me wrong I have posts which have taken me 12+ hours to write and others which take me an hour, it all depends on how much work I need to put into it but when you look at it its all down to your time so why shouldn't you be getting paid for it. Sponsored posts are just a small part of my earnings each month as there are so many different ways to make money blogging which I soon came to realise. I am so thankful that I have been able to earn more in a month the past three years from my blog than I did working full time (slavery) on a salary of £16,000 a year and be able to stay at home with my children.
Another reason for starting these reports is to help keep me motivated and push to work harder. I often find myself not wanting to set any goals so they will be good for me to look back on and also learn from my mistakes and see what areas need improving on.
The last 6 months or so I didn't really know what direction I was going with this blog at all, I had kind of fallen out of love with it and was just posting for the sake of it to be honest as I didn't want to give up something I have stuck at for over three years! It is a hobby but it's also my job! The focus of the blog has changed and I have had a little bit of a rebrand although I'm still in the process of doing this, you may have noticed a lot of my posts recently have been "How to" type of posts or informative ones as I really enjoy writing these types of posts. I also have started sharing more blogging advice as I love being able to help other bloggers and also enjoy writing these too.
Here's the breakdown:
- Sponsored Posts: £1085
- Client work: £300
- Private ads: £250
- Google Adsense: £131.54
- Blog coaching: £100
- Bluehost: $135.66 = £87.76
- Affiliate Income (Amazon associates, Share a Sale): £54.21
- DYOB* Ebook Affiliate: $48 = £31.05
Total Income: £2039.56
Last month my earnings were £1545.37 so as you can see I have earn't more this month, however I think that is because I took on less sponsored posts than I have done in the past but these were higher paid which mean't I didn't have to do as much work for the same amount of money as I would usually receive each month. I have also stopped accepting guest posts as they weren't beneficial for the blog as I would always create a new image and end up amending most of the text. I also earn't a little more than usual via Bluehost and Amazon affiliates as I started recommending products in more posts. My Adsense also increased by £20 this month as I have been hosting some competitions again.
- Buffer: $10 (£6.47)
- Boardbooster: $10 (£6.47)
- Mailchimp $10 (£6.47)
- PicMonkey renewal: $33 (£21.35)
- Facebook promoted posts: £20.00
- Paypal credit payments: £68 (iMac)
- Pinfinate Growth course $247 (£159.79)
- Brand Boss course: $147 (£95.10)
- New Canon lens for camera: £94.50
- BritMums Live Ticket 2016: £59.99
Total Expenses: £538.14
My expenses are a little more than usual this month as I needed to buy a new lens for my camera as it broke and I also purchased a couple of online courses which were totally worthwhile. I also purchased a ticket for BritMums Live at the early bird price.
Take Home Earnings: £1501.42
This months earnings were more than usual however I did have more expenses this month so didn't really notice a difference, I would have liked to saved some money or put some more money aside for my tax and national income expenses but that wasn't do-able seeing as my earnings from the blog just about cover all of my household bills each month! Hopefully I'll bring in more money next month as I am waiting on a lot of payments from some client work this month and I shouldn't have as many expenses.
So as you can see there is money to be made blogging. If you're thinking about starting a blog you definitely should, you never know where it may take you.
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Things I've done differently this month
This month hasn't been as busy for me work wise however I hit some big income milestones! One area I have been focusing on improving this past month to drive more traffic to the blog and engage with more followers is Twitter. I've only really started using it strategically this year but have seen an increase in followers, profile visits and tweet impressions compared to my analytics at the beginning of the year.
I have also been working on Pinterest and although I did get quite a fair bit of traffic from it on the blog I wasn't really using it wisely. I had a little re-brand at the end of last month and have been pinning more consistently and have seen a huge increase in traffic as well as my audience going from around 5,000 monthly viewers a day to over 230,000 in less than a month!
As I've already mentioned, I'm in the process of re-branding but I've also narrowed down my niche. Previously I would blog about everything and anything, now I'm more specific in what I choose to publish. This blog has always been a parenting lifestyle blog however I've stopped sharing as much personal stuff as the kids have grown so I'm narrowing my focus to a family lifestyle blog for busy mums as I can then cover parenting advice, activities and crafts, money saving tips, food posts as well as still share my blogging advice.
Goals for this next month
- Use StumbleUpon more to promote relevant posts
- Continue to clean up broken links
- Finish updating old posts with pin-able images
- Learn to say no so I don't take on too much work
- Stop accepting reviews
- Finish re-branding
Goals for the 12 months
- Post more consistent valuable blog posts
- Grow my email list
- Finish writing my e-book
- Launch an email course
- Maintain or increase the same earnings for the rest of the year
So there you go, my first ever income report. I know many bloggers earn far more than me but I am proud that I have been able to monetise my blog even though that isn't why I started this blog Although in all honestly, it's not about the money it's about being able to do something I love for a living and stay at home with the kids which as a single mum I am thankful for. It is a lot of work and late nights, I definitely work more hours (60+ a week) on my blog than I used to when working full time at my old job but it's worth it!
I hope you found this information useful or it inspires you to look at ways to monetise your blog.
Do you earn from your blog or have considered monetising it? I'd love to know, let me know below.
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