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How I Made Over £2000 Blogging Last Month | October 2015 Income Report

How I made over £2000 Blogging Last month | October 2015 Income Report

This is a post which I have been a little apprehensive about posting, I'm not quite sure why but I just didn't want to come across like I am bragging because I most definitely am not. If I had £1 every time someone asked me how I make money from my blog I would be rich by now, but that's the question I get asked at least once a day! I have been reading income reports ever since I stumbled across them on Pinterest one day and find them really interesting myself and have also had a few bloggers say they'd love for me to share mine so that is what I am doing today. Many people may be wondering why I would want to publicly share my income online but when I first started blogging I had no idea about making money online so I'd like to share my story and help motivate others to increase their income or start earning from their blogs.

This month has probably been one of my highest earners and I most definitely haven't been earning £2000 a month for the past three years! When I first started blogging back in 2012 I had no idea you could even earn money from blogging until I landed my first ever sponsored post in my inbox around 6 months after I started blogging. "You want to pay me how much to write a post promoting your client's brand?" was my initial thought! Then I had to check that it was legit and people actually did this and it wasn't someone trying to scam me out of £80. No, this was real! I was being paid to write a blog post for £80 which would take me an hour or so to write and make more than I would in a day working my normal job! 

Don't get me wrong I have posts which have taken me 12+ hours to write and others which take me an hour, it all depends on how much work I need to put into it but when you look at it its all down to your time so why shouldn't you be getting paid for it. Sponsored posts are just a small part of my earnings each month as there are so many different ways to make money blogging which I soon came to realise. I am so thankful that I have been able to earn more in a month the past three years from my blog than I did working full time (slavery) on a salary of £16,000 a year and be able to stay at home with my children. 

Another reason for starting these reports is to help keep me motivated and push to work harder. I often find myself not wanting to set any goals so they will be good for me to look back on and also learn from my mistakes and see what areas need improving on. 

The last 6 months or so I didn't really know what direction I was going with this blog at all, I had kind of fallen out of love with it and was just posting for the sake of it to be honest as I didn't want to give up something I have stuck at for over three years! It is a hobby but it's also my job! The focus of the blog has changed and I have had a little bit of a rebrand although I'm still in the process of doing this, you may have noticed a lot of my posts recently have been "How to" type of posts or informative ones as I really enjoy writing these types of posts. I also have started sharing more blogging advice as I love being able to help other bloggers and also enjoy writing these too. 

Here's the breakdown:

If you have any questions about any of the income or expenses you can leave a comment and I’ll do my best to reply.

OCTOBER INCOME

  • Sponsored Posts: £1085
  • Client work: £300
  • Private ads: £250
  • Google Adsense: £131.54
  • Blog coaching: £100
  • Bluehost: $135.66 = £87.76
  • Affiliate Income (Amazon associates, Share a Sale): £54.21
  • DYOB* Ebook Affiliate: $48 = £31.05

Total Income: £2039.56

Last month my earnings were £1545.37 so as you can see I have earn't more this month, however I think that is because I took on less sponsored posts than I have done in the past but these were higher paid which mean't I didn't have to do as much work for the same amount of money as I would usually receive each month. I have also stopped accepting guest posts as they weren't beneficial for the blog as I would always create a new image and end up amending most of the text. I also earn't a little more than usual via Bluehost and Amazon affiliates as I started recommending products in more posts. My Adsense also increased by £20 this month as I have been hosting some competitions again.

OCTOBER EXPENSES

  • Buffer: $10 (£6.47)
  • Boardbooster: $10 (£6.47)
  • Mailchimp $10 (£6.47)
  • PicMonkey renewal: $33 (£21.35)
  • Facebook promoted posts: £20.00 
  • Paypal credit payments: £68 (iMac)
  • Pinfinate Growth course $247 (£159.79)
  • Brand Boss course: $147 (£95.10)
  • New Canon lens for camera: £94.50
  • BritMums Live Ticket 2016: £59.99

Total Expenses: £538.14

My expenses are a little more than usual this month as I needed to buy a new lens for my camera as it broke and I also purchased a couple of online courses which were totally worthwhile. I also purchased a ticket for BritMums Live at the early bird price. 

Take Home Earnings: £1501.42

This months earnings were more than usual however I did have more expenses this month so didn't really notice a difference, I would have liked to saved some money or put some more money aside for my tax and national income expenses but that wasn't do-able seeing as my earnings from the blog just about cover all of my household bills each month! Hopefully I'll bring in more money next month as I am waiting on a lot of payments from some client work this month and I shouldn't have as many expenses. 

So as you can see there is money to be made blogging. If you're thinking about starting a blog you definitely should, you never know where it may take you. 

Most popular posts last month:
How To Reduce Your Bounce Rate
How To Make More Money With Google Adsense
How To Use Pinterest To Increase Your Blog Traffic
45 Chicken Recipes
20 Healthy(ish) Halloween Treats For Kids

Top 5 referrals:
Google
Pinterest
Facebook
Twitter
Bloglovin'

Things I've done differently this month

This month hasn't been as busy for me work wise however I hit some big income milestones! One area I have been focusing on improving this past month to drive more traffic to the blog and engage with more followers is Twitter. I've only really started using it strategically this year but have seen an increase in followers, profile visits and tweet impressions compared to my analytics at the beginning of the year. 


I have also been working on Pinterest and although I did get quite a fair bit of traffic from it on the blog I wasn't really using it wisely. I had a little re-brand at the end of last month and have been pinning more consistently and have seen a huge increase in traffic as well as my audience going from around 5,000 monthly viewers a day to over 230,000 in less than a month! 


As I've already mentioned, I'm in the process of re-branding but I've also narrowed down my niche. Previously I would blog about everything and anything, now I'm more specific in what I choose to publish. This blog has always been a parenting lifestyle blog however I've stopped sharing as much personal stuff as the kids have grown so I'm narrowing my focus to a family lifestyle blog for busy mums as I can then cover parenting advice, activities and crafts, money saving tips, food posts as well as still share my blogging advice. 

Goals for this next month 
  • Use StumbleUpon more to promote relevant posts
  • Continue to clean up broken links 
  • Finish updating old posts with pin-able images
  • Learn to say no so I don't take on too much work
  • Stop accepting reviews 
  • Finish re-branding

Goals for the 12 months
  • Post more consistent valuable blog posts
  • Grow my email list
  • Finish writing my e-book
  • Launch an email course 
  • Maintain or increase the same earnings for the rest of the year 

So there you go, my first ever income report. I know many bloggers earn far more than me but I am proud that I have been able to monetise my blog even though that isn't why I started this blog Although in all honestly, it's not about the money it's about being able to do something I love for a living and stay at home with the kids which as a single mum I am thankful for. It is a lot of work and late nights, I definitely work more hours (60+ a week) on my blog than I used to when working full time at my old job but it's worth it! 

I hope you found this information useful or it inspires you to look at ways to monetise your blog.

Do you earn from your blog or have considered monetising it? I'd love to know, let me know below. 

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75 comments

  1. First of all, well done! It is always a great achievement to work as an entrepreneur (as that is what you essentially are as an independent blogger!). I found this a really fascinating read. I've never been much for not talking about money and pay, it isn't such a big deal as some people make it out to be.

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    1. Thank you. I never really look at it in that way. I don't mind talking about it myself either and always happy to share what I know. I don't however agree with asking people how much they earn which some people do as I think its quite personal.

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  2. This is really interesting. Congratulations on the higher earnings for the month x

    Erin | http://beingerin.com/

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    1. Thank you Erin, glad you found it interesting to read x

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  3. Great job, I am tried to make money blogging but I cannot find anyone to pay me, any tips on that?

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    1. Thank you Terri. You're in the US aren't you? People personally find me for sponsored posts or client work however I know a number of bloggers in the US use different platforms such as IZEA, Link vehicle and the bloggers network. For affiliates many use Amazon, share a sale, ebates, ePantry and for ad networks you have blogher, AdThrive and media.net. If you have good traffic and not already id recommend signing up for google adsense

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  4. Great job! I started my blog in 2012 as well, but I'm still working on the income aspect as I do want this to be my full-time job. Thank you for sharing this with us!

    skinstuffbykaty.blogspot.com

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    1. Hi Katy, if its something you really want to do go for it :) You could start by reaching out to brands, sharing contacts(with permission) with your blogging friends and also signing up to ad networks x

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  5. Wow really interesting post. I've always blogged as a big hobby and enjoy the sponsored posts. I'd love to improve my Adsense and Pinterest and think I need another read of your posts on those!

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    1. Thank you Tas. I would recommend reading those posts if you wanted a little more info on those subjects. Thats exactly how I started out blogging: as a hobby. It is still a hobby, but one I',m lucky enough to monetise too. x

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  6. This is great! Really interesting too! Congratulations for the higher earning this month. I don't use Pinterest, so may have to look into that one :) x

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    1. Thank you Sophie, glad you found it interesting to read. I'd definitely look into signing up and start using it to drive traffic to your blog x

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  7. This is fab, well done. I definitely need to work on my Twitter interaction and still need to get to grips with Pinterest too. :-)

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  8. Things is great. I need to set some goals and say no to reviews as well x

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  9. Well done to you! That is fantastic and well deserved of the hard work you put into it. Thank you for sharing with us, it is really useful. I would love to make my blog a regular income source, not only for the money but I really enjoy blogging! I love the opportunities it has given us as a family and that you never know whats coming through your inbox!

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    1. Thank you for your comment Stephanie. Thats why I love it, you never know what opportunities are around the corner, even though I started blogging as a hobby it's now much more than that but I love it. I'm glad I can earn through something I love doing rather than be stuck in a boring 9-5 x

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  10. First huge congratulations on achieving such stats! You're amazing. Secondly,how interesting is all this information, thanks so much for sharing x

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    1. Thank you Emma! I wasn't sure if I had gone into detail enough as I want to share as much information as I can to help others x

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  11. Well done, it's great to read success stories of people who work really hard at their blog.

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  12. Well done Kerry. It is a great blog and you can tell you work really hard to maintain it. I would love to use my blog to supplement my income it is the only way I can reduce my working hours to be able to concentrate on writing more

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  13. Kerry this is such a great post. I love reading about how other people are getting on. I didn't realise blogging could earn me an income at first, and then I got a sponsored post offer and it went from there. I am so grateful that it allows me to be at home with my babies.
    Keep up the good work, your blog is incredible.

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  14. Thank Kerry! Your posts are so educational and really help us bloggers no what to do. One day I hope to be able to earn enough from blogging so that I don't have to return to work. That's the dream anyway! I feel like I'm a little closer now I've read this! Thank you xxx

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  15. This is so lovely of you to post, I am not sure many would be open to sharing their financial details and yet it is so helpful to see what is possible and achievable.
    Blogging is not just a hobby, it is something that is full time, as everywhere you go, it is in the back of your head if there is a photo opportunity, something interesting to blog about, places to visit etc.
    Well done on all your hard work, as behind the scenes too, you freely give so much to so many of us, I for one really appreciate it and admire all that you do, Thank you

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  16. Kerry what an amazing post. I am so glad you are doing so well. I'm really pleased for you as you completely deserve it. This is a great way to see what you've achieved each month. Thank you so much for sharing all your tips. x

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  17. Ah Kerry!! I love this post. Fantastic information and I have learnt a lot by reading this post. Well done you! You've done fantastically well blogging. x

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  18. Wow, such an interesting read and well done to you for doing so well and talking about it too. It is nice to see how bloggers can make money and how hard they have to work to make it. You are doing so well and I am sure that you will continue to grow your blog further.

    Thank you for sharing lovely :)

    Gemma xx

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  19. Fantastic Kerry it is so encouraging to see this. I really need to read your Pinterest posts again and up my game there. I've also stopped taking in reviews it's too stressful unless they are high value items. Fab post lovely xx

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    1. Thank you Amy. I'd definitely recommend trying to use Pinterest more its a search engine so people will easily find your posts if you use it correctly. I agree, its far too stressful! It was great when i first started out blogging but I don't have time to take photos of them, actually review them and write them up anymore and would rather concentrate my time somewhere else xx

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  20. Jesus kerry I am always amazed how you do all these amazing blog posts with 2 a all kids. Definitely one of my favorite bloggers to look up to.
    I do have a question though because my hosting is with bluehost so how did you make money with them?
    Also regarding sponsored posts, I only seem to be receiving emails from prs with press releases which they want me to post for free or products to review. It's nice to review but I'd like to do more sponsored posts. How should I approach that?

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    1. Thank you Janine, that's really nice of you to say. I have no idea how I find the time but its what I love doing.

      The way I make money with Bluehost is through their affiliate scheme as I recommend people to sign up with them when they start their blogs so I get a percentage everytime someone signs up. If you login on Bluehost you should be able to find the affiliate section. If you're already done sponsored post in the past i'd start by emailing round your previous contacts and asking if they're looking for content placement again this month also perhaps swapping contacts (with permission) with a few bloggers. In regards to the press release posts I usually just delete those but i have heard bloggers have succes when replying and getting a sponsored post out of it. Are you a member of Tots 100 fleas fb group and Blog Pr, they both post sponsored posts regualry as well as UK parent bloggers groups. x

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    2. Thanks kerry. That definitely helped. Will get on with that tonight when kids in bed.

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  21. ive watched your blog grow since Amelia was a baby and am impressed at how much work you put into it and what you get out! you are really clever!

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    1. Aww thank you Gemma, I didn't realise you had been reading since then! x

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  22. I found this really interesting to read and think it's great to be so transparent, as it will help other bloggers (esp newer ones) and also shows how much hard work you put into your blog each month!

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  23. This is a superb post! Well done, you should be so proud of yourself - well deserved. You are inspiring! I am off to rethink my strategy of my blog - I want it to be as successful as yours. I do make my from it but not this much. Thanks for sharing lovely.Xxx

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  24. I find your posts very informative along with the Facebook page, Love 2 Blog. Thank you for all of your hardwork.

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  25. Very informational!! Thank you so much!!

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  26. Fab post Kery, I've been following your advice with interest recently and love your fb group. Would love to read how you use twitter more strategically? x

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  27. This is amazing! Thank you for sharing:) I would love to read more about your Pinterest success.

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  28. I am so addicted to income reports! They are one of my favorite type of posts. Congrats on all your success and thanks for sharing :)

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  29. This is a great post! It's interesting to see how much $ people are making through their blogs. It's nice that you are transparent that way. I have a long way to come but I absolutely love blogging :) . Great post!
    Danielle Greco
    AccordingtoD.com

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  30. Great post. I love your tips you give, it makes me motivated and want to progress further with my little slice as it's something I love doing. What's your tips for increasing your followers/readers on your blog? I'm getting the traffic just not the following. I know it's not all about numbers know! Just curious in tips for increasing x

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  31. Great post! Any advice on getting brands to notice your blog to reaching out to them and which ones to reach out too? I've had s few but would love more work. Thanks xx

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  32. It sounds like you are doing really well! You are very focused which is something I definitely lack so I need to start reading your tutorials!

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  33. This was a really interesting read, Kerry and I think it's lovely of you too share your knowledge. I can tell you work incredibly hard on your blog. I often switch from wanting to keep my blog 'all mine' and monetising it. I like the bit of extra cash here and there but I'm not sure I could dedicate myself to doing full time. I'm not sure I'd enjoy it as much.

    xx

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  34. Thank you so much for this lovely - you are an inspiration! x

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  35. That is awesome! Congrats and thanks for sharing!

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  36. Kerry, I don't even know where to start!! Firstly, thank you for sharing and secondly well done! It was a fascinating read which will help so many people and give such an insight! It's tricky putting yourself out there, it certainly doesn't sound like bragging and it would be great to read such honest posts from other bloggers which essentially help the rest of us!
    I really want to learn how to monetise via sponsored posts, rather than being sent samples because although it is so lovely to receive products for review, like you with 2 children at home I need to find other ways of making money to support the family without going back to an office and leaving my boys to be looked after. You've had a tough year so I am really pleased for you doing so well for yourself and doing what you love! Well done and keep the fab posts coming! xx

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  37. Hello! Thanks so much for this post. I found it extremely informative. I never know when to ask for money to review something. I get so many requests I end up in a muddle! Definitely going to follow your tips!

    Thanks lovely!

    Chloe

    www.ChloEllio.co.uk

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  38. This was a really interesting read. I had my best month yet last month too and it's great to hear how others are doing - I now need to learn to get more for doing less! x

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  39. I found this really really interesting to read! I really want to work on my Pinterest strategy as I think it works really well with the blog. Congrats on your highest earnings you should be so proud!! Thank you for sharing xx

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  40. This is such an inspiring post, I love reading other bloggers' income reports too! I just started working on my blog full-time and I think of it as a business now, so it's always reassuring reading about how others are making it work for them.

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  41. Thanks for sharing such an interesting, inspiring and useful post! I have been reading you for a year or something and definitely fell in love with your blog's content and style. I am planning to monetise my blog since I am not only the mom of a 11-months-old, but also I am studying at university and I find it a bit exhausting to study and be a mother at the same time, so I can't even think of getting a job that implies leaving home everyday.
    I am about to read your "How to increase your blog traffic throughout Pinterest" post because I don't even know how to use Pinterest, although I can see its potential.

    Again, thanks for sharing. I hope your little ones are fine and have a lovely week!

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  42. Congrats!
    I actually have started a traffic report series on my blog but haven't dived into an income report yet because my blog income is pretty inconsistent.

    xoxo, Jenny || Breakfast at Lillys

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  43. Thank you for this post! Its been very useful and I admire your honesty, not many bloggers would reveal their earnings and what they earn the most money from. It would be a dream for me to quit my boring and low paid office job to work full time on my blog and earn a living from it, but I had no idea really how to go about it. So thank you for the tips!

    Adorethee.blogspot.com

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  44. That's awesome! Congrats lovely! Those courses from Mel are awesome right! I am practising my Pinterest skills too ;)

    www.honestyforyourskin.co.uk

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  45. I love reading income reports - so interesting to see how different bloggers do it. I need to work out what direction I want my blog to go in because N's now at school and over time he's going to want to be on it less.

    On pinterest, are you repinning your own posts over and over again, or are you pinning them only a couple of times on different boards along with others?

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  46. This is amazing Kerry, you should feel really proud of yourself. I definitely lack focus and confidence, I feel like I put so much time into my blog but i don't earn anything at all from it, but I do enjoy it regardless. Thank you for sharing these tips, you're an inspiration! xx

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  47. This was such an interesting read, and congratulations on how much you earnt x

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  48. What a fascinating read. I am in awe of bloggers like yourself, and it just goes to show what can be achieved with hard work and determination. Thank you for sharing x

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  49. Thank yo so much for the great advice. All taken on board! My blog's aimed at over 50s, surely great opportunities. Like you, didn't go into this to make money, but it's now turned into a full time job - and I LOVE it! x

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  50. Oh wow, so inspiring.. Well done :) I have been blogging nearly 5 years and must be going something wrong! I have been trying since August to make my blog a part time job but still not had one sponsored post or anything... now I am looking for a job :(

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  51. So inspirational & so refreshingly honest - I love it & how this is helping and inspiring people.

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  52. I've been reading your blog a lot lately, its really helpful! Thank you for sharing this!! xxx ps hope your first day back at work went well. You are amazing fitting it all in!!

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  53. I loved reading this, thank you so much!

    http://speciallyher.blogspot.com/

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  54. Congratulations! I love reading income reports. It was what made me believe that I CAN.
    Where are you getting your sponsored posts?

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  55. It is really generous of you to share this information and I'm sure loads of bloggers will become more focussed because of it. I'd like to know how you have strategically used Twitter to engage and get more followers - I put loads of effort into twitter and it is building slowly but with very little engagement. Thanks again, Sally (MeetOtherMums)

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  56. Thanks so much - what an interesting and useful post! Do you have any advice on how to get sponsored posts? I get an offer once in a while but never pro-actively pitch for them as I'm not too sure where to find the opportunities or who to contact in the first place. Do you just get offered all of your sponsored posts and is it just a question of building your blog and raising your profile? Thanks!

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  57. I meant to comment on this when you published it Kerry but then time ran away with me. I completely admire you for publishing this and it just goes to show just how hard you work on your blog. It has and will always be one of my favourites and I am loving your recent blog tips- you work so very hard and it is so great of you to share your tips with others. I mentioned you in a recent blog post of mine today because I really admire you for writing these tips to help others, it has made me think about mine a lot as I wonder if I should be doing the same or being more proactive in regards to sharing things. x

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  58. Yes, thank you for being so open about your income streams. I have been blogging for around five years now but have never really taken time to focus on earning money from it. Looking at your suggestions I can see I have my work cut out for me in terms of finding the right income stream, but the long-term benefits will be far better.

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  59. Gosh Kerry not just reading this post but reading your replies to people's comments you are so great at giving blogging advice. You really know your stuff and it's so amazing that you're putting it back out there. This was a very interesting read for me, more in the sense of how organised and structured you are, and basically a fantastic business woman. Thanks for sharing xxx

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  60. WOW Kerry if off thank you so much for being the 1% that not only share what they do but what they earn and how you are tackling it all. You should give blogging conferences yourself you have so much to teach and give back. That's amazing that you take the time to do that hunny. I am so impressed as I always have beena nd you should be SOOO proud of what you have made, are making and will be making in the future not just money I am talking in terms of being successful! Way to go you!!!

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  61. I loved reading this and it was very interesting. I congratulate you on your achievements and earnings.
    I would love to earn money from my blog but it can be discouraging when everyone you look at has an increasing amount of followers and then you look at your own and its hard to think how you could make money. Keep up the good work and love the content. xx

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Thank you so much for taking the time to leave a comment. I love reading them all and will try my best to answer all of your questions. If you would like to contact me for a quicker response please feel free to tweet me at (@ohsoamelia_blog) or email me. Kerry