When creating a blog or website for your company or just for yourself, if you want it to be successful, it’s vital that you plan the design of it down to the last detail. After all, people won’t stick around on a poor website for very long, and they certainly won’t go back to it/purchase from it if it’s made such a bad impression on them.
Therefore knowing a few surprisingly common web design mistakes to avoid making is no doubt a good idea, and here are five of them!
1. Being unclear on what your company does
It sounds basic, but if your website visitor is unable to determine what it is that your company does, or what it is that you’re blogging about after about 5 seconds, they’ll likely to click the ‘x’ in the corner. Be clear and concise with a description on your homepage about who you are and what it is that you do, and also it’s worth mentioning a demographic that you appeal to, so that people may identify whether you’re right for them or not fairly soon.
2. Not having a clear contact page
One of the biggest ways to avoid getting queries and therefore potential custom is to make it difficult for people to contact you. There should be a clear ‘contact us’ page on your website that is easy for people to spot, even in a hurry. Also, FAQ pages should be useful and relevant, and not shouldn’t leave users wondering who would actually ask those questions.
3. Being unorganised and difficult for users to navigate around
There’s nothing worse than trying to use a messy website that is so difficult to work your way around, and more often than not we’ll give up and go and find an alternative that’s much more user friendly. Therefore it’s so crucial that you organise your site’s navigation effectively so that it’s simple to use so people actually do use it.
4. Inconsistency in terms of design
You’ll need to pick a good colour scheme and good fonts and stick to them throughout the website, so that visitors start to identify with your brand’s image, and also so that you don’t give them a headache with lots of different layouts etc. Effective web design is so important, and there are lots of articles that cover different aspects of it here that are well worth checking out for more info and inspiration.
5. Not adapting to different devices
The phrase ‘get with the times or get left behind’ springs to mind here. It’s not enough anymore to just create an amazing website that looks great on a PC or laptop – people access the internet on a whole range of devices these days, and it will need to look just as good on those things; such as mobiles and tablets. There are companies that will adapt your website to different devices for you which will take away a lot of the hassle for you.